Επικοινωνία και Μάρκετινγκ

The Journal of Marketing Communications is a double-anonymized peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.

The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The Journal contributes in further knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right.

Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management.
It publishes state of the art papers, empirical research results, practical aspects of theory, case studies, new methodological developments, conceptual developments. It covers issues such as Marketing philosophy in corporate management, The role of marketing in strategic planning, International strategies, SBU analysis and decision making, HRM related to marketing personnel, Relationship Marketing, etc.

The Journal of Marketing Theory and Practice is devoted to advancing the field of marketing in meaningful ways through scholarship that is both rigorous and relevant. The journal publishes managerially relevant articles across a broad range of marketing subjects – an alternative to the fragmentation of the field of marketing into many sub-disciplines each represented by a specialty journal.

International Journal of Advertising is an international, peer-reviewed journal which publishes high quality, original research contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives.
It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.

The Journal of Current Issues and Research in Advertising (JCIRA) is a refereed forum where current issues and research in advertising are vetted. It publishes theoretical and applied data-driven works, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged.

The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. Through the exploration of both theoretical and empirical implications related to interactive advertising, JIA contributes to a more comprehensive understanding of the role of advertising in this dynamic process. JIA recognizes the vital role of technological advancements in driving interactivity and seeks to incorporate new technologies, emerging theories, and cutting-edge interactive media into advertising research methodologies and approaches.

Communication Studies publishes high-quality original scholarship that examines significant aspects of diverse communication phenomena, processes, and outcomes. The journal publishes research reflective of the breadth of communication concentrations including interpersonal, small group, organizational, intercultural, international, health, media, performance, persuasion, political, public address, rhetorical, and digitally generated communication.

The Journal of Public Relations Research publishes research that creates, tests, or expands public relations theory. Manuscripts may include: examinations of why organizations practice public relations as they do and how public relations can be conducted more effectively; analysis of public relations publics; scholarly criticism of public relations practice; and development of the history, ethics, or philosophy of public relations.

Communication Research and Practice aims to publish research that contributes to international scholarship and practice in the broadly defined field of communication. The journal aims to be broadly inclusive and interdisciplinary, with a particular interest in such fields as: digital media and internet studies; organisational and interpersonal communication; journalism, public relations; intercultural communication; international communication; and political communication.

Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

The Journal of Marketing Education is the leading international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing effective teaching methods and new course content and effective teaching methods. The journal also addresses such professional issues as development of the curriculum, career development and the state of the profession.
The Journal of Marketing Education provides a forum for the exchange of research results, ideas, information and experiences related to the process of educating students of marketing and advertising.

he Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing.

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing.

The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. The Journal strives to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.

JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Marketing Theory provides a fully peer-reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory.Marketing Theory creates a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory.

Social Marketing Quarterly (SMQ) is a scholarly, internationally-circulated journal focused exclusively on the theoretical, research and practical issues confronting academics, practitioners, policymakers and others involved in behavior change for the social good. SMQ is for professionals who use (or want to use) marketing principles, strategies and techniques to change individual behavior and benefit society. SMQ contains research/evaluation studies, case studies, commentaries, editorials, and book reviews on the use of social marketing to protect the environment, increase health, safety and well-being, and address other issues to increase the social good.